Snap has more than 30 million paid subscribers
Power users pay for AI-powered effects, driving an 84% revenue increase. Lens+ subscriptions grew nearly 600% since January 2026.
- Field
- business and funding
- What they did
- Snap announced that it has over 30 million paid subscribers across its subscription plans, while its non-advertising revenue grew by 84%.
- Why it matters
- This allows the company to monetize user demand for AI features and other services without relying solely on advertising.
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