RealFeedApp Lyft Go costs $96 annually, saving $3 compared to Lyft Pink
Lyft replaced Lyft Pink with a bundle including DoorDash's DashPass, keeping the monthly rate at $10. DashPass members receive Lyft Go at no extra cost, while all users earn 8% credits on rides.
- Field
- business and funding
- What they did
- Lyft combined its Lyft Pink subscription with DoorDash's DashPass service, setting a fixed monthly cost of $10 and offering an annual plan that is $3 cheaper than the previous Lyft Pink rate. Users receive discounts on orders and credits for return trips as part of this package.
- Why it matters
- This allows customers who already pay for DashPass to access Lyft Go without additional costs, while the company increases the attractiveness of its subscription plans.
#lyft#dashpass#subscription#funding#marketplace
