Platform moves toward super app model
The platform added a dining guide feature and is developing direct message payment capabilities to evolve into a super app.
- Field
- business and funding
- What they did
- TikTok is adding an in-app restaurant guide and developing a feature to send money via direct messages to evolve into a 'super app'.
- Why it matters
- This will allow users to perform many tasks, such as finding places and making payments, in one place, following the successful model of Chinese apps like WeChat.
#tiktok#super app#payments#restaurant guide#china model



