Paid apps doubled their service costs
Users paying $130 annually must now pay $250, which is 10 times more than the annual subscription rates from 2008 to 2016.
- Field
- business and funding
- What they did
- Researchers analyzed how users react to sudden price hikes on popular apps like Evernote and Plex.
- Why it matters
- Price increases force people to reconsider their willingness to pay for services they have used for years and to assess the real value of these applications.
#evernote#subscription#pricing#software



