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Paid apps doubled their service costs

Users paying $130 annually must now pay $250, which is 10 times more than the annual subscription rates from 2008 to 2016.

Field
business and funding
What they did
Researchers analyzed how users react to sudden price hikes on popular apps like Evernote and Plex.
Why it matters
Price increases force people to reconsider their willingness to pay for services they have used for years and to assess the real value of these applications.
#evernote#subscription#pricing#software

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