RealFeedApp 20 people in New Zealand explained why they buy illegal tobacco
Research with 20 New Zealand users found that cost savings are not the sole driver for illicit tobacco use. Buyers actively resist government policies they deem unfair and employ complex rationalizations to frame their consumption as normal.
- Field
- society and regulation
- What they did
- Researchers studied 20 people who buy illicit tobacco and found that high cost and savings are not the only reasons for their actions.
- Why it matters
- Understanding how people justify buying illegal goods will help policymakers respond better to the growth of the illicit market.
#illicit tobacco#policy resistance#consumer behavior#new zealand
